Display carton



Dec. 5, 1933. w H HERMSDQRF 17,937,569

DISPLAY CARTON Filed May G, 1933 Patented Dec.A 5, 1933 DISPLAY CARTONWalter H. Hermsdorf, Chicago, Ill., assignorto,`

Chain Store Products Corporation, Chicago, l Ill., a corporation ofDelaware Application May s, 1933.l l serial No. 669,645

3 claims. (c1. 20s-47) This invention relates to improvements in cartonsand refers specifically to a display carton adapted to simultaneouslyretain and attractively display articles having diierentl physicalcharacteristics or shapes.

The utility, objects and advantages of my in-v vention will be apparentfrom the accompanying drawing and following detail description.

In the drawing, Fig. l is a front elevational view of the embodiment ofmy invention in assembled position.

, Fig. 2 is an end elevational view of the'device shown in Fig. 1.

Fig. 3 is an enlarged elevational view of a pin adapted tobe retainedand displayed in conjunction with the carton.

Fig. 4 is a development of the container holding portion of the carton.Y

Fig. 5 is a development of the pin holding portion thereof. i

Fig. 6 is a fragmentarysectional view of the lower portion of the`carton.

Referring in detail to the drawing,V 1 indicates a carton for holding abottle 2 or other container. Carton 1 may be constructed of cardboard orthe like and may comprise face panels 3, ends 4 and bottom 5 foldedalong lines 6 and 7, respectively. A .fold line 6 may divide one of theface panels 3 from tongue 8 which, when the carton is assembled may beadhesively or otherwise united to the opposite end 4. Each of the ends 4may terminate at its bottom in notchedtongues 9 which are adapted'toengage with each other when the carton is assembled. A fold line 7separates bottom 5 from tab 10, said bottom being adapted to embrace theinterlocked tongues 9, tab 10 being tucked in adjacent panel 3.

The carton 1, thus formed, is adapted to hold a bottle 2 or othercontainer the upper portion of which extends above the top of the'cartonin4 an attractive manner.

In assembling the carton, after tongues 9 have been locked together andprevious to the insertion of tab 10, a strip 11 may be disposed betweensaid tongues and bottom 5. Strip 11 may comprise a bottom portion 12,two side members 13 and tabs 14. The bottom portion 12 may be interposedbetween tongues 9 and bottom 5 and tabs 14 may be inserted within thecarton adjacent the upper portions of ends 4, said tabs being normallymaintained in position by means of container 2 carried by the carton.`The construction is such that, the length of the side members 13between fold lines 15 and 16 is greater than the length of the ends 4and hence when strip .being adapted to hold arcuate shaped pins insert-11 is positioned, as described said side members are bowed outwardly, asshown .best in Fig. 1. This provision tends `to further increase the atytractiveness ofthe carton, especially when the container carried bythecarton has an varcuate e i shaped protruding portion, as the shouldersVupon r bottle 2.

As, an added "feature, incisions 17 may be provided adjacent each end ofside members 13` through which hair fastenersA 18 may be inserted. 55The legs of fasteners 18 may be arcuate in shape, as shown in Fig. 3,and the length of side members 13 may be yso correlated withy respecttol the length of ends 4 thatthe curvature of said side members mayconform to the arc or curvature 70,."

of the legsof the fastener'.` Fasteners'18in addition to being carriedbyy said members 13, being arcuate in vShapatend to reinforce ormaintain said side members in curved position.

It is to be understood, of course, that any type y l. In combination, acarton for holding a con# tainerhaving sidewalls and a bottom, the upperg portion of said container Vbeing, adaptednto protrude from the carton,a bow strip carriedadjacent a wall of the carton the upper'portio'n rof9p j which is maintained in position `between the container and thecarton, an arcuate `shaped pin-5 carried by said bowed strip serving tomaintain said strip in bowed position. I 'v 2. In combination, a displaycarton comprising side walls and a bottom, said display carton being .gadapted to hold a container of substantially the same cross section asthat vof theV carton, a strip Y forming a portion of the bottom anddisposed in f arcuate form adjacent opposite sides of the carton, theends of said strip being positioned in the top of the carton betweentheearton Walls and the container, the arcuate portions of said strip edin incisions provided in said strip'.

3. In combination, a display carton for holding a container,V comprisingside fandv end walls, a bottom Vfoldably connectedY to one of saidVsidel walls and having a tab adapted to be disposed adjacent the.opposite side wall, locking tongues `Il() forming fold'abl'econtnuatons of said ends and adapted to be disposed adjacent saidbottom, a strip having an intermediate portion thereof positionedbetween said locking tongues and said bottom,y tabs foldably connectedto opposite ends of said strip and adapted to be positioned at the

